Communication is the cornerstone of all of our relationships - whether professional or personal. It is one of the most important life skills. So why is it that so many of us struggle to do it effectively? 

On this week's episode, we talk to Jeff Tippett - author, speaker, and entrepreneur - about the value of persuasive communication.

We cover:

*The difference between persuasion and manipulation

*How to utilize persuasive communication to create a personal brand

*How Jeff used persuasion during the adoption process

*Why vulnerability is important in persuasion

*The two words Jeff looks for to know if has effectivaly persuaded his audience

*What you can do to be a better communicator

You can connect with Jeff on Linkedin: https://www.linkedin.com/in/jefftippett/

Check out his book "Pixels is the New Ink": https://amzn.to/2Ohb9i0