This episode features Núria Antoja, a veteran in the FMCG industry, who delves into the integration of artificial intelligence within marketing frameworks. With extensive experience leading marketing for iconic companies like Mondelēz and Reckitt, Núria offers her insights on maintaining ethical standards in the digital age. She discusses the lessons learned from the Willy Wonka promotional campaign and the significance of aligning AI-driven marketing with consumer expectations and ethical practices.