Who is Vince Botto? He's a business management consultant at Cogent Analytics, a company focused on consulting small to mid-sized business to facilitate their growth in revenues and profits. In some cases, Cogent's conducted a complete turnaround of company growth, returning business owners to profitability- and they wouldn't be able to do any of it without their deep understanding of business, profits, and more. And today, on CEO Money, Vince is sitting down with Michael to talk about how they make it all happen. But how do you establish business processes that can improve profit? What's the secret to keeping your finger on your businesses pulse? And what is this "SOP" and "KPI" thing anyway? Tune in to find out!

To find out more about Cogent Analytics, visit their website at www.cogentanalytics.com.