Sign up to save your podcasts
Or
Share Episode 12: What You Really Need to Know About Buyer Personas [And Other B2B Marketing Must-Knows]
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 12: What You Really Need to Know About Buyer Personas [And Other B2B Marketing Must-Knows]
On this episode of the Insomnicat podcast, Bryan and Nicolette chat with Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions, Inc., and Author of Digital Relevance. Here you’ll find some valuable insight into buyer personas, B2B marketing, and even data and AI in your marketing strategy. Guess what? A lot of marketers don’t actually understand their buyers. For example, how long is your buying process? Do you understand the questions your personas are asking? Are you crafting content around those questions? Dive into this episode as Albee talks all things personas in the B2B space.
View all episodes
By Insomnicat Media Inc., Bryan DeLuca, Nicolette Emmino
5
44 ratings
On this episode of the Insomnicat podcast, Bryan and Nicolette chat with Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions, Inc., and Author of Digital Relevance. Here you’ll find some valuable insight into buyer personas, B2B marketing, and even data and AI in your marketing strategy. Guess what? A lot of marketers don’t actually understand their buyers. For example, how long is your buying process? Do you understand the questions your personas are asking? Are you crafting content around those questions? Dive into this episode as Albee talks all things personas in the B2B space.