The HR & CQ Show

Episode 12 - Why International Assignments Fail and how HR can provide better support


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 In this episode of The HR & CQ Show, Emma Jordaan and Sarah Brooks dive into the hidden challenges of international assignments in Dubai and beyond. With nearly 40% of relocations failing—and 70% of those due to family members not settling in—the conversation explores the real costs for organisations and the human impact on assignees and their loved ones. From cultural onboarding and family support to practical relocation coaching and HR’s role in smoothing the transition, Emma and Sarah share strategies to reduce assignment failure, boost retention, and build happier, more effective multicultural teams. Whether you’re an HR professional, a business leader, or an expat preparing for a move, this episode offers practical insights you won’t want to miss


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The HR & CQ ShowBy Emma Jordaan & Sarah Brooks