Corey and Deane talk briefly about how hard it is to run a conference. 

Then, Sarah Winters, founder of Content Design London and author of Content Design, joins to discuss the difference between content design and content strategy, writing and designing for accessibility, and the work it takes to turn a big ship toward lasting content change.

The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.

Read Chapter 12: Write for People and Machines.

Show Notes:

• Sarah Winters (@escmum)
• Content Design London (Twitter: @ContentDesignLN)
• Content Design, by Sarah Winters
• “Always Bet on Text,” by graydon2
• Microsoft — Inclusive Design
• Lisa Moore
• GOV.UK
• “Alpha is for learning, beta is for doing,” by Hinrich von Haaren 
• Dive Into Accessibilty (PDF), by Mark Pilgrim