Google has recently updated it's search algorithm as of December 2020 as it does every single year. What you might not notice is that, Google actually does these kind of updates almost every single day and core updates several times a year.

Most of its search updates are usually very minimal in terms of the impact they have on your website and hence most times in the year you might not notice any changes with your website's performance.

Google focuses a lot on user experience and most especially the quality of content that is on your website. In this episode I talk through some of the updates on Google's search algorithm as well as questions to ask yourself while creating content to ensure that you are creating content that Google will want to push and rank higher.

Google also is updating their search console API. More information in the episode.

Head on to www.siftgroup.net for more info

Follow me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupx.

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