This week, Chris starts a three-week series with David Gaughran, author of the new book, BookBub Ads Expert. In this first part, it's all about how to test for success and find a template you can use to replicate for success. 

Show Notes & Links:

-Why David wrote his new book and how he got his data.

-Why testing is absolutely necessary for success.

-Why conversions (sales) are a more important measure than click-throughs. Hint:clicks don't tell the right story.

-Why you'll get the bet results with a discounted ad and why you should start there.

-How a "deal" can hook a reader to buy a full price book.

-Why testing helps you understand the nuances of the BookBub ad platform and how that works to your advantage.

-Why targeting big name, bestselling authors for your ads on BookBub won't work like it does on Amazon or Facebook.

Links (click 'em, they're live)

-Get your copy of BookBub Ads Expert here

-A link to David Gaughran's website--sign up for his email list and get his free book, Amazon Decoded.

-Link to the BookBub Partner Dashboard blog (good resources here)

-Link to Becca Syme's new videocast: The Quitcast.

-Link to leave a comment or ask a question on the podcast page