Sales Leader, Michael Macchiarelli joins the podcast to discuss how Equinox has pivoted to maintain it's superior service to its customers in a challenging environment. We also discuss how selling needs to shift in the COVID economy and some of the keys to Michael's sales success which has resulted in rapid promotions during his seven-year tenure at Equinox. With over 27,000 followers on Linkedin, Michael gives us the G2 on building audience on social and leveraging it to build credibility and revenue. Don't miss this interview!