April 27, 2023

Episode 120: What is an Employer Brand? And Why is it Important?

32 minutes

In today’s episode, Mike talks with Amit Parmar. Amit is the co-founder and CEO of Cliquify. Cliquify is an employer branding platform for recruiters and hiring managers to showcase their company and to create media buzz across social media.

Amit Parmar’s Bio

Co-Founder & CEO, Cliquify

Amit brings over 16 years of domain expertise in HR with Fortune 100 companies. He started his career with IBM in 2004 where he implemented global HR systems and talent analytics offerings. He then joined Deloitte. where he worked on large HR transformation engagements for multi-national clients. In 2006 he joined Unisys and served in HR & Talent Management roles over time. As a Global Vice President of Talent he designed and led worldwide teams in the areas of talent attraction, talent management, learning, growth and engagement.

Amit has HR thought leadership publications with the Forbes HR Leadership Council and is an active member of the Society of Human Resource Management. Graduate of INSEAD’s hyper-accelerator program for tech startups and holds a Master’s Degree in HR from Rutgers University. He enjoys giving back to the community by helping high school and college students with career advice and coaching high potential leaders.

Topics in This Episode

Cliquify’s platform allows employees to share authentic content about their experiences, thereby creating a genuine employer brand.

Companies can use the platform to get a better understanding of their employees’ needs and preferences, such as benefit packages and workplace celebrations.

Celebrations are a top category of content shared on the platform, reflecting the importance of recognizing and appreciating employees’ contributions.

The platform can also be used to inform talent strategy, diversity, equity, and inclusion initiatives, and to gauge the performance of specific job postings.

A key takeaway for listeners is to think beyond job postings and focus on what makes their company unique in order to attract and retain talent.

Sharing content about company culture, beyond just job postings, can drive higher quality traffic to job listings and help attract the right talent.

The pandemic has shifted the way people work, with more employees working remotely, making it even more important to engage and celebrate team members in a distributed workforce.

A major mindset shift is required to move away from a singular focus on sharing job postings and instead share other aspects of the company culture and employee experience.

Paychecks are important, but other factors such as a great boss, team environment, and recognition play a significant role in retaining and attracting talent.

Links & Resources Mentioned…

LinkedIn: https://www.linkedin.com/in/parmar79/

Website: https://www.cliquify.me/

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By Mike O'Neill