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Back in its early days, this podcast explored the cultural and economic juggernaut that is Christmas. Time now to take a gander at Halloween. It’s unique among American holidays in that it’s neither religious nor patriotic nor sentimental, yet it’s hugely and increasingly popular for kids and grown-ups alike. How did that come to be? Attention, trick-or-treaters—Joe and Mark leave this sweet offering for you: a tale about how Halloween’s centuries-long metamorphosis from pagan festival to secular holiday embodies America’s boundless power to assimilate seemingly contradictory cultural traditions and make them its own. (Recorded October 24, 2025.)