In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Dan Golden, president and co-founder of the digital marketing agency Be Found Online. They discuss the changing landscape of search marketing and what brands need to do now to keep up with coming changes. You'll learn:

• Google recently announced it will block third-party cookies in the Chrome browser by 2021, which will force advertising back into contextual targeting.

• Despite ongoing algorithm changes, best practices for optimizing for organic search haven't changed much since the outset.

• Search marketing is becoming less about driving leads to your website and more about creating better customer experiences within search channels.