The REI Hacker Podcast

Episode 122: The Franchise Formula: How Mark Stubler Grew Joe Homebuyer into a National Brand


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In this episode of the REI Hacker podcast, host Benson Juarez interviews Mark Stubler, founder of Joe Homebuyer, a successful real estate investing franchise. Mark shares his journey from a stable sales career to entrepreneurship, emphasizing the importance of leadership, ethical practices, and a strong franchise model. He discusses the challenges and rewards of building a franchise, the core values that guide Joe Homebuyer, and the strategies for lead generation and franchisee success. Mark also highlights the future plans for the franchise and the collaborative culture among franchisees.

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The REI Hacker PodcastBy Benson Juarez