2021 is expected to bring a lot of change and innovation in the marketing world, especially in MarTech, following 2020 which has been a year of change and quick iterations.  It is safe to say that marketers will have to change and adopt to new ways of outreach and retaining the customer base.

One of the most discussed topic was on a consumer-centric approach in marketing campaigns as of 2021, involving personalised & improved experiences with content and email marketing. Also, in terms of content we are yet to experience the full effect of AI Tech as companies such as Contentyzer are already innovating in this space.

SEO will still remain important and even much more significance will be placed on it as businesses will be looking to rank higher on search engines where most of their customers will be spending time.

What about a cookie-less 2022 as announced by Google early this year ? what does that mean for 3rd party tracking tools ? More info on the episode.

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Until next time !