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Luck favors the bold! Or at least that's what a bunch of CEOs convinced themselves when they launched big new products that would ultimately fail. Of course everyone remembers the "Classic" product fail of the 1980s (unless that whole controversy was just an ingenious marketing campaign) but do you remember Harley-Davidson cologne? Colgate frozen dinners (gross)? How about the Smith and Wesson bicycle?
Luck favors the bold! Or at least that's what a bunch of CEOs convinced themselves when they launched big new products that would ultimately fail. Of course everyone remembers the "Classic" product fail of the 1980s (unless that whole controversy was just an ingenious marketing campaign) but do you remember Harley-Davidson cologne? Colgate frozen dinners (gross)? How about the Smith and Wesson bicycle?