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Episode 124: Bringing Purpose to Brands with Katie Mleziva
In this episode of 'Created for This,' I welcome marketing expert Katie, who has over 20 years of experience in brand and marketing strategy. From working with big names like American Girl to consulting for small natural food businesses, Katie shares her insights on the core principles of marketing. She discusses the importance of the four Ps—Price, Place, Product, and Promotion—and how they help create a cohesive brand strategy. Katie and I also dive into practical, actionable tips and real-life examples to help business owners refine their marketing plans, connect authentically with their audience, and capitalize on their unique gifts. Throughout the conversation, we highlight the role of faith in business and offer advice on aligning purpose, vision, and values with marketing efforts. This episode is essential listening for anyone looking to strengthen their brand and live out their calling in the business world. 00:00 Introduction and Welcome 00:37 Meet Katie: Marketing Expert 01:24 Defining Marketing and Its Goals 02:11 The Four Ps of Marketing 03:30 Connecting with Consumers 06:40 Actionable Marketing Tips 13:32 Real-Life Marketing Examples 19:46 Understanding Your Value as a Coach 20:40 The Mind Game of Marketing 21:13 Crafting Your Message 24:21 The Power of Writing Down Ideas 27:22 Balancing Faith and Business 29:23 Exploring Spiritual Gifts 34:17 Final Thoughts and Resources
More about Katie and connect with her:
Katie Mleziva is the proud mom of two kids, ages 14 and 16, and lives in the Milwaukee, WI area. Katie has over 20 years of experience in Brand and Marketing Strategy, the first 10 working on big brands like American Girl and Philadelphia Cream Cheese, and the last 10+ being a consultant and following her passion of focusing on smaller natural food businesses and farms.
In her spare time, Katie loves to watch her kids play sports, travel, take classes at the gym, and support the volunteer organization she started back in 2013 to make it easier for families to volunteer together. She is hoping her dog will cooperate with becoming a therapy dog someday, so they can volunteer together too!
Her website, podcast, and Instagram
More Links from the Show:
Episode 121: Incorporating Your Faith into Your Business
Episode 94: Discovering Your Spiritual Gifts with Dr. Tom Rush
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By Danielle Roberts
4.8
2424 ratings
In this episode of 'Created for This,' I welcome marketing expert Katie, who has over 20 years of experience in brand and marketing strategy. From working with big names like American Girl to consulting for small natural food businesses, Katie shares her insights on the core principles of marketing. She discusses the importance of the four Ps—Price, Place, Product, and Promotion—and how they help create a cohesive brand strategy. Katie and I also dive into practical, actionable tips and real-life examples to help business owners refine their marketing plans, connect authentically with their audience, and capitalize on their unique gifts. Throughout the conversation, we highlight the role of faith in business and offer advice on aligning purpose, vision, and values with marketing efforts. This episode is essential listening for anyone looking to strengthen their brand and live out their calling in the business world. 00:00 Introduction and Welcome 00:37 Meet Katie: Marketing Expert 01:24 Defining Marketing and Its Goals 02:11 The Four Ps of Marketing 03:30 Connecting with Consumers 06:40 Actionable Marketing Tips 13:32 Real-Life Marketing Examples 19:46 Understanding Your Value as a Coach 20:40 The Mind Game of Marketing 21:13 Crafting Your Message 24:21 The Power of Writing Down Ideas 27:22 Balancing Faith and Business 29:23 Exploring Spiritual Gifts 34:17 Final Thoughts and Resources
More about Katie and connect with her:
Katie Mleziva is the proud mom of two kids, ages 14 and 16, and lives in the Milwaukee, WI area. Katie has over 20 years of experience in Brand and Marketing Strategy, the first 10 working on big brands like American Girl and Philadelphia Cream Cheese, and the last 10+ being a consultant and following her passion of focusing on smaller natural food businesses and farms.
In her spare time, Katie loves to watch her kids play sports, travel, take classes at the gym, and support the volunteer organization she started back in 2013 to make it easier for families to volunteer together. She is hoping her dog will cooperate with becoming a therapy dog someday, so they can volunteer together too!
Her website, podcast, and Instagram
More Links from the Show:
Episode 121: Incorporating Your Faith into Your Business
Episode 94: Discovering Your Spiritual Gifts with Dr. Tom Rush