Jennifer Zach

Jennifer Zach – Marketing & Asset Management Leader

Jennifer Zach is a seasoned marketer and communicator who has evolved into a respected advocate for asset management and water infrastructure. As Chief Marketing Officer at MentorAPM, she drives strategy and messaging for a leading enterprise asset management software provider, helping utilities and critical infrastructure organizations improve reliability and performance.

With more than 20 years of experience, Jennifer blends creative storytelling with deep technical understanding. She also serves as COO/CMO of Uberlytics, guiding asset risk management initiatives, and sits on the Asset Leadership Network Board, where she champions best practices in asset management across industries.

Before focusing on infrastructure, Jennifer built a successful career in marketing and communications—founding Fresh Words, Ink, contributing to regional magazines, and working as a corporate ghostwriter for subject-matter experts in complex technical fields. Her early career included extensive adult education and curriculum development, reflecting her passion for making complex ideas accessible.

Based in Phoenix, Arizona, Jennifer holds a Bachelor of Arts in International Relations from the University of Toronto’s Trinity College. She continues to bridge the gap between technology, infrastructure, and human stories, helping organizations convey their impact and advance sustainable asset management.