In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Shahnoor Khan of KCS Technologies. They discuss the growing prevalence of data-driven marketing and how companies are using artificial intelligence to streamline and optimize campaigns. You'll learn:

• AI marketing is simply a strategy that uses machine learning and data to automate, streamline and optimize your marketing efforts.

• "[AI is] being looked at as one of the fancy technologies, but we are all moving in that direction," says Shahnoor Khan, VP Global Marketing for SaaS company KCS Technologies.

• Embracing simple tools that use artificial intelligence and machine learning to facilitate data-driven marketing can help you utilize the unprecedented amount of customer data your company has access to online.