Have you ever wondered what it would be like to start a company with minimal risk? Listen to this episode with Allison Yee, Founder and CEO of Up Next. After 20+ years working in retail and real estate development, Allison created UpNext to help reimagine the next wave of retail. With a keen eye for making the right connections, Allison has led the charge in guiding hundreds of founders in elevate their brands through pop-ups and helping municipalities and developers create innovative retail projects. Learn more at  Instagram: @poppingupnext Be sure to subscribe to The Veranda Entrepreneur Podcast and follow us on Instagram @The VerandaEntrepreneur