StrategyCast

Episode 124: No Secret Ingredients, with Karen Copeland of sammysoap


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SHOW NOTES

Karen Copeland is the founder and co-owner of sammysoap, an all natural soap store and factory located in St. Louis, Missouri.

As Karen puts it: “sammysoap is a job-creation machine for adults with intellectual disabilities disguised as the world’s best soap company.”

The company’s products are 100% all natural, completely synthetic-free, and made of Earth’s most indulgent ingredients. The company’s team includes full-wage adults with intellectual disabilities, and that may be sammysoap’s best ingredient of all.

Listen and Learn:

  • Why there needs to be all kinds of options for people with disabilities
  • The importance of modeling what real inclusion is supposed to look like
  • How brand awareness translates to success
  • Why entrepreneurs need to have a high threshold of risk aversion   

TO FIND KAREN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT SAMMYSOAP, CLICK HERE.

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StrategyCastBy Lori Jones from Avocet Communications

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