The AV industry is at a crossroads as the post-COVID cash reserves dwindle and new challenges like AI-driven chip shortages loom. Chris and Jayson riff on the chaos of the week, trade show uncertainty, and why TV prices racing to the bottom are forcing integrators to evolve. With the mid-market evaporating and commoditized gear hollowing out traditional profits, they dig into what’s next—lighting, shades, sims, and outdoor comfort—and explore the strategies needed to become an indispensable "technology concierge" rather than "just the AV guys."