Content creators know that video is a powerful tool for delivering a message, and that means that it can also be a powerful tool in the world of sales. Learning how to use video effectively can be a helpful skill in all parts of the funnel.

Today’s guest is Daniel Crouch, Enterprise Account Executive at Videolicious. In today’s episode, Daniel will talk about using video, not just at the top of the funnel, but also after you get your foot in the door. Listen to the episode to hear what Daniel has to say about how and why he started using video, how to use videos for pre- and post-meeting contacts, and how to get started learning to use video effectively in your own sales process.

Episode Highlights:

• Daniel’s background in sales
• How Daniel got started using video in prospecting
• How Daniel uses pre-meeting videos
• How Daniel’s videos are structured
• Avoiding excess words and keeping videos short
• Using a script or teleprompter to stay on point
• How to write copy to use as a video script
• Post-meeting videos
• The main purpose of using video for closing
• Getting started learning how to use video

Resources:

Daniel Crouch

Videolicious