In many ways, the pandemic put the communication and marketing industry on fast-forward in 2020. Campaigns are being updated and adapted at twice the speed to keep pace with shifting values, opportunities and uncertainties.

In this episode, Media Launch creative director Sharif Virani joins us to share the comms trends he’s observed this year, including his thoughts on the viral video app TikTok, and whether your brand needs to be on it. 

Plus, November’s Volunteer of the Month, Rafael Dezordi, joins us for the lightning round.