Bruce Alderman

CEO, ROTEC USA | Water Industry Leader | Expert in Commercialization, Sales, and Process Innovation Bruce J. Alderman is a passionate, process-driven leader with a proven record of bringing disruptive water technologies to global industrial and municipal markets. Over his 25+ year career, Bruce has combined technical expertise with commercial insight to drive growth, innovation, and successful market penetration across the water and wastewater industry.

As CEO of ROTEC USA, Bruce is leading the company’s expansion in the United States, building on a legacy of leadership that includes his tenure as North American Industrial Sales Director at DuPont Water Solutions and Vice President of Sales at Desalitech. At Desalitech, he built and led a team of sales, process, and product specialists, achieving more than 200 system sales to over 50 major companies—including Coca-Cola, Pepsi, ADM, Cargill, Tesla, Ford, and Southern California Edison—and successfully entering the municipal market with a 16 MGD system. Bruce also led the process that culminated in Desalitech’s sale to DuPont in 2020 and guided its seamless integration.

Known for his ability to unite technical rigor with strategic decision-making, Bruce has excelled in roles spanning R&D, commercialization, marketing, sales, product management, process engineering, and field services. His leadership has consistently delivered revenue growth, with DuPont’s industrial sales under his direction rising more than 20% between 2020 and 2022.

Core Skills:
Coaching & Motivating • Strategic Decision-Making • Technical Expertise • Process Optimization • Communication & Team Leadership • Market Expansion

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