In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Scott MacKenzie of Industrial Talk. They discuss why podcasting is a vital element to the sales, marketing, and branding strategy for any business and how to get started. You'll learn:

• The greatest value to podcasting for industrial services companies is the opportunity to develop relationships with your guests.

• You can start a podcast about anything. To make it interesting, Scott says, you just have to find the "human element" of any subject.

• An engaging host is key to a podcast's success. Find someone who can get guests talking about what they're passionate about.