The Smarty Pants Book Marketing Podcast

Episode 126 - How to Grow Your Podcast Audience From Zero


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In this episode Chris interviews popular podcast host Michelle Nezat  about how she grew her show's audience from the ground up using organic strategies.

Show Notes & Links:

- How to get your podcast off the ground and why the launch strategy is key to growth.

-How Michelle uses a downloadable lead magnet to grow her audience.

-Why Michelle uses scripting to keep her show's consistent and cohesive.

-Downloads, subscriptions, and email lists--oh my. Which metrics are important?

-Ideas for where to host and publish your podcast.

-The importance of using keywords and knowing your target audience.

-The smarty pants tip: content is king; audio is queen.

Links (click 'em, they're live):

-Link to Michelle podcast, More Than A Song.

-Link to Anchor (free podcast hosting)

-How to increase SEO with your podcast and episode titles

-Tips to getting into New and Noteworthy on iTunes

The 2-Minute Guide to getting in New & Noteworthy on iTunes

-Link to info on The Get Published Conference in Bozeman June 15

...more
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The Smarty Pants Book Marketing PodcastBy Chris Syme and Becca Syme

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