The human brain is hard-wired to relate to stories. And what makes a billion dollar movie like Avengers: Endgame succeed is sticking to a tried and proven storytelling method.

The same process of telling a story that helps Hollywood be successful can also be applied to your business, even a small business. In your content and marketing, you can build a brand and engage and convert brand ambassadors, using the same storytelling techniques.

In this episode, I talk about the concept of leveraging storytelling in your marketing and content creation and point you to a few good resources to learn more about the topic.

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