Experienced human researchers vs. AI. How does AI stand up right now, today? The results may surprise you like they did for me.

In this special “Open Mic” episode of the Rock n’ Roll Research Podcast, our guests share the results research-on-research that address that very question.

Julie Leonard and Brennan Held (colleagues of mine at MarketVision Research) conducted a live, robust study to determine the relative quality and efficiency of human analysis vs. employing AI. 

Is AI ready to replace human analysis? Is it complementary? Does it make the research process more efficient? What can we conclude today? What’s next?

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