Christmas in Cupertino is here and we hope you took your change jar to the CoinStar at the Safeway because Tim Cook ain’t f***ing around with these new price points. This week, we cut through all the queso and fake news and review Apple’s September media event, the iPhone 8 and X, and look ahead to 2020.

Links:

• Start-up Bodega learns an important branding lesson; apologizes after Internet outrage - LA Times
• Why the Equifax breach is very possibly the worst leak of personal info ever | Ars Technica
• Apple Events - Keynote September 2017 - Apple
• Upgrade #158: New Theater Smell - Relay FM
• Watch - Apple
• Removing “Send to Watch” – Marco.org
• Apple TV 4K - Apple
• Apple TV 4K: Disney Said to Be the Only Studio Holding Out | Fortune.com
• iPhone - Apple
• Designing for iPhone X - Fall 2017 - Videos - Apple Developer
• Apple adds new mail-in option to iPhone Upgrade program ahead of iPhone 8/iPhone X release | 9to5Mac
• Stranger Things | Netflix Official Site
• 2018 Subaru Crosstrek | Subaru Commercial | Welcome to the Pack - YouTube
• Subaru Loyalty - YouTube
• Subaru Dog Tested - YouTube