In this special edition of the EU-Startups Podcast, Marcin Lewandowski is joined by the editorial team behind EU-Startups: Antonio Escarzaga (Head of Content) and David Cendon Garcia (Head of News).

Together, they unpack the evolving world of startup media — from AI-generated content and traditional journalism to what actually makes a startup story land in today's crowded feed. Whether you're a founder, marketer, or just startup-curious, this episode is your backstage pass to how media works — and what’s changing fast.

Takeaways

1. AI is changing the way content is created and optimized for search engines.

2. Traditional media still plays a crucial role in curating and contextualizing news.

3. Startups should connect their stories to current events for greater relevance.

4. Hyperbole in pitches can turn people off; authenticity is key.

5. Understanding the audience and what content works for them is essential.

Chapters

00:00 Introduction to EU Startups Podcast

02:59 The Evolving Landscape of Startup Media

06:06 The Importance of Personal Connection in Media

08:56 Insights from the European Startup Media Landscape Infographic

12:00 What Makes a Compelling Startup Story?

18:00 Building Relationships Beyond Coverage

19:50 Trends in Startup Content and Media

24:00 The Future of Startup Media

25:54 Rapid Fire Questions and Closing Thoughts

Follow EU-Startups on LinkedIn:

https://www.linkedin.com/company/eu-startups-menlo-media/

Visit our Website:

https://www.eu-startups.com/

Subscribe to our Newsletter:

https://www.eu-startups.com/newsletter/

#startup #venturecapital #media