You start the day with the best intentions. You’re determined to go for a run, take a walk or head to the gym. But then a big meeting comes up, or family things, or you’re just too tired. And after a dinner of take-out or chips and salsa, there’s no time left, so it will have to be tomorrow.

How do you keep yourself healthy? In the tech industry, we’re mostly sedentary creatures. And the harder we work, the more we can pay for it in terms of losses to our physical and mental health.

As the President of 2120 Creative, Brandon Steiger knows how this goes. Emerging from college as an athlete, he traded two-a-days running and playing soccer for nights sleeping on a cot at a dot-com. Then one day, he found he hardly recognized himself in family photos, and knew he had to change. Inspired by the book Atomic Habits, friends and trainers, he committed to prioritizing his health, even if it was just lacing up his running shoes. Hear how Brandon is putting health and family first while balancing the demands of owning a business.