After considering careers in medicine and law, Suann Griffin took a statistics class and decided upon a career in market research.

She has built a great career with roles on the client- and supplier-side, most recently as Sr. Director of Insights at Serta Simmons. She is a frequent and highly engaging speaker at industry conferences and is a University of Georgia MMR alum.

Outside of work, Suann has long been a serious and competitive rower, starting the day early on the water with her crewmates and regularly traveling to competitions.

Suann shares her journey and perspective on research and takes me to school on what rowing is all about.

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