How often should you update your brand? Well that depends on how much your business and customer base has changed. Most people think that a brand is just a logo, colors, and fonts, but it's so much more than that.

In this episode, I will talk through how my degree in electronics engineering, has helped me reverse engineer why your perfect customer is the place to start. Then look at where they hang out, what messages they are consuming, and how you can create similar messages. Then you can make your brand work for you and your business.