Darcy Kurtz believes in small businesses. Over the course of her career, she’s helped small businesses grow by connecting them with tech solutions ranging from hardware to software and beyond. Today, as the VP of Global Product Marketing at Mailchimp, Darcy is focused on empowering small businesses through Mailchimp’s full marketing platform.

Joining Mailchimp just a few months before their new launch, Darcy says she was drawn to their mission and emphasis on truly understanding customer needs and developing interesting new tools and channels. Hear how Mailchimp approaches customer research, and how they infuse Mailchimp magic in every experience.