During this episode, we’ll walk you through how to look at your business with fresh eyes. Like you were BUYING a struggling or stagnant business, not running it.

This kind of “outside” perspective can reveal both personal and professional areas for potential growth and lead to a better business.

The basic premise is that everything you do to make your business more attractive to a Buyer will be better for your business!

First: Getting ready to “Sell” your business – because in order to really evaluate where your business is and how it’s doing, you have to pretend you’re selling:

This process should be pretty enlightening.

Some of you have found out that your business literally makes NO MONEY. When you do your financials, or better yet have them done by a pro, it could turn out that you’re working your butt off just in order to pay your mortgage.

Others may be shocked at the idea that on paper you’ve made a LOT of money, but as you pick through your bank accounts you can’t find any evidence of that. It still feels like your struggling.