On Created for This, I interview Anton Krecic, founder and CEO of Seven Weeks Coffee, a pro-life e-commerce coffee company that donates 10% of every sale to local pregnancy resource centers and has raised over $1.5 million for more than 1,000 pro-life organizations across all 50 states. Anton shares how value-based brands are growing as companies increasingly take social and political stances, and explains that a successful mission-driven business requires both an excellent product and a clear mission. He outlines practical growth strategies including digital ads, podcast partnerships, conferences, and partnerships with pro-life organizations and conservative influencers, emphasizing benefit-driven messaging to reach customers. We discuss handling backlash and controversy, including disagreements within the pro-life movement, and highlight current advocacy around preventing renewed Planned Parenthood funding. The host closes by encouraging church involvement, volunteering, starting ministries when needed, and pursuing boldness through prayer, Scripture, and spiritual readiness. Note on this episode - The audio for Anton didn't record about three-forths of the way through. I apologize. I hope you find benefit in this episode. 00:00 Podcast Welcome 00:37 Meet Anton 02:06 Mission Driven Brands 05:20 Marketing Growth Playbook 07:14 Finding Right Influencers 10:18 Handling Backlash 12:23 Shifting Culture Pro Life 15:52 Pregnancy Center Needs 17:58 When Culture Hates You 20:35 Wrap Up And Next Steps 24:07 Spiritual Warfare And Boldness 26:21 Final Thanks And Review To order your own coffee, visit their website. You can also follow along with them on Instagram or Facebook. Please contact your representatives, and tell them you don't want Planned Parenthood funded. Be an active voice for the unborn! At the time this was recorded late 2025, this funding for 2026 wasn't approved. I believe it has since been funded. There's no time like the present to make our voices heard.