There is an emerging community of digital health entrepreneurs utilizing technology innovation to help transform healthcare. In an effort provide coverage of this growing community and inspire future digital health entrepreneurs, HIT Consultant has launched "HIT Innovation Founder Stories" where we will speak with a digital health founder to share their journey from inception to launch, obstacles/challenges, and lessons learned.

In our first HIT Innovation Founder Stories we speak with Jakob Nordenhof Jønck, Co-Founder of Endomondo where Jakob shares his story of how three former McKinsey & Co management consultants (all former semi or professional athletes) took their passion for active healthy lifestyle and created Endomondo, a social fitness application that turns your mobile phone into a full fledged personal trainer. Endomondo is a great example of how technology can be utilized as a tool to provide consumers with the tools to manage/monitor their health and promote an active lifestyle.