Show Highlights:

• Let's talk about templating systems
• Brand culture compatibility
• Creatives and content management system as a skillset
• Are your assets consolidated?
• Working with the local marketing community
• Managing in-house workflow
• User roles and permissions

Quotes:

Kevin - A brief view of templating:

“Templating systems have kind of become all the rage because so many different marketing departments are trying to find ways to operate at scale, without increasing headcount. And without endangering brand integrity.”

Kevin - Ensuring that the creatives are on the same boat:

“Don't just carry on forward with a templating system, when that commitment isn't really there. Here's why, the creatives are key to the success of the system. If they do not share your vision of how templates can empower local users without endangering the brand. If they're not on board with that mission, you're going to find it difficult to load the system with content. And new content is the number one driver of user adoption.”

Connect with Kevin and find out more about his work:

• About Kevin
• About Pica9
• Pica9 Website

Scale your brand with CampaignDrive by Pica9, the Brand-to-Local Marketing Platform that helps world-class distributed brands empower their franchise and dealer networks. 

BOOK A DEMO NOW!