Fashion labels are using technology to understand what a consumer is looking for by utilizing tailor made data for product design and development that will focus on what customers want to wear next.

Trying on clothes may seem like something that sounds ancient after 2050, but it could be here way before with Tech giants already acquiring virtual try on fashion start-up tech companies and launching algorithm couture and AI design projects.

Google has already tried and tested user driven AI fashion design with Project Muze , an experiment it deployed in partnership with Germany-based fashion platform Zalando in 2016.

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