Welcome to our 2nd book review: Blue Ocean Strategy!

Blue ocean = available market space = opportunities!

The book is about breaking made up market boundaries and looking at new ways to create new rules!

How to create a new demand by building a new strategy!

A market analysis is as irrelevant as your competition!

In this episode, we are going to talk about the 3 parts of the book which are differentiation & low cost, creating new demand and people!

We will review 2 examples used in the book (out of many): Nintendo & Yellow Tail. 

Then we will conclude our episode by looking at how to apply the Blue Ocean Strategy to social media.