Africa and data have not always had the best of relationships.

From incomplete public data sets to siloed business insights, good quality data had been hard to come by across the continent.

In today’s episode, we speak with Preston Timeyin Ideh, Co-Founder and CEO of Stears, a venture-backed, digital information company dedicated to making it easy for anyone, anywhere in the world, to access high-quality information on Africa.

In the episode we cover:

👎 The current lack of data in Africa and the impact on business

🏠 The importance of localized data

🕵️‍♂️ Identifying what data is helpful for businesses

📈 Increasing access to data sets for enterprise

💵 The role data plays in optimizing capital allocation and strategy execution

🌟 The synthesis of big data in Africa Stears is pursuing

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit digitalafrica.substack.com