C-Level executives are key players in the buying committee for a B2B purchase decision. However, it can be hard to compete for an executive’s time and attention as a sales rep. But, it doesn’t have to be this way. Sales leaders can help their reps capture the attention of C-level executives, better demonstrate value, build trust, and differentiate from competitors – and ultimately, help your solution stand out in a sea of vendors. There’s an art and method to prospecting in the C-Suite.