"If you try to line everything up ahead of time, you will probably not take the first step." Brent Warwick, partner and leading director of Ipso Creative, is a student of cashflow…amidst adversity and trials of starting a new business, Brent's outlook is Purpose over Profit and Influence over Growth, Raising Water Level over Prestige. We talk about the best way to Launch Out! is to create a burning platform to motivate you to take the leap, then build the parachute on the way down!