What is the most needed and least used part of your business? Tracking the numbers in the business. Yes, I mean sales, but I also mean costs and breakeven and how many more customers do you need to hit certain benchmarks. The numbers of your business are critical to knowing the health of your business. We discuss the basics and look at breakeven costs. We also look at what it takes to gain customers in a pandemic and how your breakeven changed since the beginning of the year. 

Are you still a franchise that keeps customers coming back? What is the value of one customer? How can you influence that one customer to bring in more customers? Does it change the value of that customer? Yes, it does. A customer who does word-of-mouth advertising for you because they love your store is worth plenty! How are you using your business culture to make that customer valuable?

Business by the numbers means sales, costs, and growth. Tracking key performance measures each day makes all the difference between growing, struggling, and failing. Where are you on that scale?

Listen in and enjoy an early morning podcast on the last day of Pandemic Year 2020!