Most small med-tech companies don’t put nearly enough thought into their buyers’ journey.

They assume sales will just “happen” if they push hard enough. Spoiler: It doesn’t.

In this episode, Ryan and Cope break down why understanding — and building — your buyer’s journey matters more than ever if you want to grow.

We cover:

• Why small med-tech companies need to digitize the front end of the buyer’s journey to attract and educate a bigger audience.

• How to creatively use marketing to support the back end — helping sales convert and delight more customers.

• Simple steps to map out your buyer’s journey, even if you’re starting from scratch.

If you want to stop guessing and start building a sales and marketing engine that actually moves buyers forward, this one’s for you.