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Episode 13: Climate goals and Marketing Operations | Moving from MOps to marketing leadership | Evolution of the funnel | Handling AI in Marketing
Welcome to episode 13 of What's MOps Got To Do With It? Karla brings up the topic of reaching the world’s carbon neutral goals, agreeing with Simon that Marketing and Marketing Operations have a role to play in bringing this about.
Getting us started in the marketing leader chair this time is Eric Jan van Putten VP of Marketing at Cloud-based eCommerce Suite provider Dynamicweb. Eric talked about the move from Marketing Operations practitioner to marketing leader and managing the temptation to remain too involved, just because it’s so much fun! (And here’s the blog post Simon mentioned on how different Mops leaders measure their own teams’ performance.)
Then in the Marketing Operations leader slot we have Danny McKeever, Senior Director of Marketing Operations and Technology at Integrate. Danny highlighted how much further down the funnel Marketing Operations must support the purchasing cycle now, talked about balancing internal and external resources and how much time is spent on martech contract renewals…
As ever we chat with our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech, as we grab a virtual #CoffeeWithCourtney. Having established that Karla is essentially carrying the rest of us while we’re all on holiday, Courtney flagged that while buried in the maelstrom of day-to-day activity, it’s easy to overlook new developments. Chief among these she suggested is artificial intelligence and Courtney was interested to find out what other people are doing here. Not for the first time, an area where Mops should be taking point!
And finally… this episode is Simon’s last as co-host so look out for new episodes soon as Karla continues to explore the world of Marketing Operations with a revised format for the podcast.
Share your thoughts on anything discussed in the episode by commenting and rating on your podcast provider or by getting in touch with [email protected]. All previous episodes and show notes can also be found on our website at whatsmops.com and follow our LinkedIn page for regular updates too.
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By Whats MOps got to do with it?
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Welcome to episode 13 of What's MOps Got To Do With It? Karla brings up the topic of reaching the world’s carbon neutral goals, agreeing with Simon that Marketing and Marketing Operations have a role to play in bringing this about.
Getting us started in the marketing leader chair this time is Eric Jan van Putten VP of Marketing at Cloud-based eCommerce Suite provider Dynamicweb. Eric talked about the move from Marketing Operations practitioner to marketing leader and managing the temptation to remain too involved, just because it’s so much fun! (And here’s the blog post Simon mentioned on how different Mops leaders measure their own teams’ performance.)
Then in the Marketing Operations leader slot we have Danny McKeever, Senior Director of Marketing Operations and Technology at Integrate. Danny highlighted how much further down the funnel Marketing Operations must support the purchasing cycle now, talked about balancing internal and external resources and how much time is spent on martech contract renewals…
As ever we chat with our favourite Stateside Marketing Operations guru Courtney McAra, principal at Mustang MarTech, as we grab a virtual #CoffeeWithCourtney. Having established that Karla is essentially carrying the rest of us while we’re all on holiday, Courtney flagged that while buried in the maelstrom of day-to-day activity, it’s easy to overlook new developments. Chief among these she suggested is artificial intelligence and Courtney was interested to find out what other people are doing here. Not for the first time, an area where Mops should be taking point!
And finally… this episode is Simon’s last as co-host so look out for new episodes soon as Karla continues to explore the world of Marketing Operations with a revised format for the podcast.
Share your thoughts on anything discussed in the episode by commenting and rating on your podcast provider or by getting in touch with [email protected]. All previous episodes and show notes can also be found on our website at whatsmops.com and follow our LinkedIn page for regular updates too.