Reputational Risk should be at the top of the tree for organisations. The Hoyne Royal Commission for Banking and Financial services is testament to this.

Reputational Risk is not what an organisation sees as its culture but more as how a community views an organisation - an outside in view.

Steve Murphy, journalist, broadcaster, government advisor and leading reputational risk strategist tells it how it is. Steve is not for the feint hearted. He makes no apologies for that.

He is a business consultant called in by Australia's leading companies and organisations to evaluate without bias and guide them through times of great risk or crisis. IN this Collective Conversation Steve takes us through examples such as the Hoyne Royal Commission, 7/11, the Victorian election of 1999 and other significant events and explains what went on behind and in front of the media spotlight.

Steve says at the basis of all successful outcomes is strong leadership and the integrity of the message. In the past it was rare for companies to put a dollar value on Repetitional risk and have it on the agenda - today it is vital.

If a crisis does break he explains the step by step process of the Three R's.

If you are in communications, or business this is 40 minutes you need to listen to.