What makes someone stay at the same company for 15 years — and keep growing?

In this episode of HR Decoded, Marketing Executive Samantha Orcasitas takes us inside her journey from joining her company in 2009 to leading brand strategy today. Along the way, she’s navigated leadership challenges, market shifts, and one of life’s biggest transitions: becoming a mom.

We dive into the evolution of brand and marketing as a company scales, how hybrid work changes the leadership experience, and what companies should know about supporting loyal employees through life changes.

Whether you’re a founder, a marketing leader, or an HR professional, this conversation will give you insights into brand building, employee retention, and leadership longevity.

What You’ll Learn in This Episode:

• The real story behind 15 years of loyalty to one company
• How brand and marketing evolved
• Lessons in leadership that stand the test of time
• The impact of becoming a parent on executive roles
• How hybrid work affects leadership and employee engagement
• Best practices for supporting loyal employees through major life transitions