Every campaign and initiative should have walls. Each one of your goals should contain a strategy and goals. Outlining each, while it might seem trivial, can help protect you from "campaign creep" - taking on too much for the same desired outcome. 

In an age where every click you make on the internet takes you deeper, further away from where you started, you need to have a shield ready to 'stop the madness'. 

An analogy we share gives a glimpse where Money, Time, and Results are connected. Results, however, does not always occur when Money or Time is involved.