What is an expected surprise for you? In this episode, Content Marketing Institute's Robert Rose explains how the expected unknown is a key difference between subscribing an audience and building a database. Plus, why trust is gone from agencies but certified for publishers – and how to go native with your advertising. And that's a wrap for the week ending April 5, 2019.

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NEWS ITEM OF THE WEEK

Agency Trust at New Low

https://typeagroup.cmail20.com/t/ViewEmail/d/85385417ACBDCA402540EF23F30FEDED/4DE35270FFA23C4CE89F0E32AAFB68BF

Unilever Launches 'Trusted Publisher' List to Vet Digital Players

https://adage.com/article/digital/unilever-launches-trusted-publisher-list/317148

OUR CONTENT MARKETING IDEA of the WEEK

How to Do Native Advertising Right: A Brief Guide With Great Examples

https://contentmarketinginstitute.com/2019/04/native-advertising-examples/